Resale market
The resale market, in numbers
How big each marketplace is, what you keep from a sale on each one, and what shoppers are searching for. Every number links to where it came from.
How big each marketplace is
As each company reports it. They measure different things over different periods, so compare with care.
| Marketplace | What they report | Figure | Period |
|---|---|---|---|
| eBay | Gross merchandise volume+15% year on year. 136M active buyers (trailing 12 months). | $22.4B | Q2 2026 |
| Etsy | Etsy marketplace gross merchandise sales+7.5% year on year. About 87M active buyers. | $2.6B | Q2 2026 |
| Depop | Gross merchandise salesEtsy's last report before eBay completed its purchase of Depop on July 30, 2026. | $455.7M | Q2 2026 |
| Mercari (US) | US gross merchandise value+11%. $208M in the April–June quarter. | $810M | Year to June 2026 |
| Vinted | Gross merchandise value+47%, group-wide and mostly Europe. Vinted launched in the US in January 2026. | €10.8B | 2025 |
| The RealReal | Gross merchandise value+22%. 1.1M active buyers. | $617M | Q2 2026 |
| ThredUp | Revenue+17%. 1.77M active buyers. ThredUp reports revenue, not GMV. | $90.8M | Q2 2026 |
| Whatnot | Live sales (company statement)Not audited. Whatnot says sellers passed their full-2025 total by mid-2026. | $8B | 2025 |
Poshmark: Its owner, Naver, reports Poshmark only inside a combined resale segment. Figures checked Oct 5, 2026. Click a figure for its source.
What you keep from a sale
Each marketplace's published US seller fees, checked Oct 5, 2026. Some charge the buyer instead of you — that's in the notes.
| Marketplace | Seller fees | You keep | Notes |
|---|---|---|---|
| Vinted | $0.00 (0.0%) | $50.00 | Buyers pay a Vinted fee. Source |
| Depop | $2.10 (4.2%) | $47.90 | Buyers pay a marketplace fee of up to 5% + $1. Boosted listings add 12%. Source |
| Discogs | $4.50 (9.0%) | $45.50 | Plus PayPal's processing fee, which Discogs doesn't state, so it isn't included. Source |
| Mercari | $5.00 (10.0%) | $45.00 | Buyers pay a 3.6% buyer protection fee. Source |
| Etsy | $5.20 (10.4%) | $44.80 | Includes the $0.20 listing fee. Offsite Ads can add 12–15%. Source |
| Grailed | $5.24 (10.5%) | $44.76 | Source |
| Whatnot | $5.75 (11.5%) | $44.25 | Standard rate; lower for high-volume sellers. Source |
| eBay | $7.20 (14.4%) | $42.80 | 13.6% plus $0.30–$0.40 per order, charged on the total including shipping. Sneakers $150+ and women's bags differ. Source |
| Poshmark | $10.00 (20.0%) | $40.00 | Flat $2.95 under about $15; includes the shipping label. Source |
Item price only — shipping, sales tax and optional ads aren't included. Fees can vary by category; this uses each marketplace's standard rate.
What shoppers are searching for
Google searches in the US for things resellers sell. Search or sort, then open any term for five years of history and the months it peaks. “Rising” means the last four weeks are at least 15% above the twelve before them.
- UGG bootsShoes↑ +170%Rising+9%
- Carhartt jacketClothing↑ +140%Rising+19%
- North Face jacketClothing↑ +67%Rising+8%
- Patagonia fleeceClothing↑ +66%Rising+23%
- Dr. MartensShoes↑ +21%Rising−4%
- Levi's jeansClothing→ +14%Steady+44%
- Cowboy bootsShoes→ +8%Steady−9%
- Lululemon leggingsClothing→ −7%Steady−56%
- Vintage T-shirtClothing↓ −15%Cooling+4%
- Harley-Davidson shirtClothing↓ −21%Cooling+3%
- Jordan 1Shoes↓ −28%Cooling−18%
- Nike DunkShoes↓ −30%Cooling−24%
Source: Google Trends. Each term is scaled to its own busiest week, so compare directions, not heights. Refreshed weekly.
Sell on all of them from one place
Reskale lists your items on eBay, Mercari, Depop, Vinted and Discogs at once, and shows you which one sells your things fastest.
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